by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
by Bruce Turkel | Apr 5, 2007 | Marketing & Advertising, Uncategorized
By now the entire advertising industry is buzzing with news of the new ways coming to rate commercials. While ratings have always calculated how many people (the industry term is “eyeballs”) watch a particular ad, the new system will report on how many people change...
by Bruce Turkel | Mar 30, 2007 | Uncategorized
After 350 years of accepting that an apple will inevitably fall because of gravity, Steve Jobs has created his own theory. ABC News reports that Apple has now broken into the travel industry by negotiating deals with several airlines to make their planes “iPod...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
