by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed companies, and the like...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable here to learn...
