by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Nov 1, 2008 | Uncategorized
When I was a kid on Miami Beach, my friend Steven Rosen’s father Paul was the most outrageous of all the dads in the neighborhood. Paul had a Rat-Pack kind of swagger, cursed when he spoke to us kids, offered us drinks at parties and drove too fast in a giant navy...
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | Feb 15, 2007 | Branding, Marketing & Advertising
6. All Five Senses. Human beings are hard-wired to respond to visual and verbal stimuli. But human beings are also armed with three other senses (taste, touch, and smell) that can all be called upon to evoke an emotional response. Perhaps a certain color or phrase...
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful companies that...
