by Bruce Turkel | Apr 25, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Self-Referencing Criteria You know the old story: Four blind Indian Fakirs are wandering down a path through the jungle when they bump into something blocking their way. The first Fakir grabs hold of what he thinks is a tree trunk. “We have wandered off the path into...
by Bruce Turkel | Apr 4, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When is Enough Enough? The table Jimmy Buffett was sitting at was off to the side of the dining room but not really private. After all, most of the diners at Joe’s Stone Crab Restaurant are there to see and be seen. Tables are placed to accommodate their wishes....
by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended...
by Bruce Turkel | Dec 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do You Know What You Want To Do? When I went to college I wanted to study art and design. But after a lot of thought I decided I’d be better off getting a business degree. It wasn’t until Introduction to Accounting with professor Doug Snowball that I discovered...
by Bruce Turkel | Jul 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Three Questions Every Professional Needs to Ask. As service professionals we all do the same thing. Sure, I create branding programs and advertising plans and you write screenplays, reconcile trial balances, argue court cases, engineer air-conditioning schematics,...
