by Bruce Turkel | Dec 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Jaguar’s Bold Rebrand: Navigating Controversy and Reinvention Jaguar released a new advertising campaign and logo last week, sparking the Jaguar rebrand controversy. The Jaguar rebrand controversy has generated significant buzz, particularly...
by Bruce Turkel | Nov 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — The Bold Jaguar Rebrand: Embracing ‘Exuberant Modernism’ and an Electric Future Introduction to Jaguar Rebranding Effort The ‘JaGUar’ Logo: A Shift in Identity Jaguar, the storied British automaker, has embarked on a bold rebranding...
by Bruce Turkel | Nov 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch —The Worst Kind of Hypocrite The Worst Kind of Hypocrite A childhood friend recently posted a lengthy explanation of a new sponsorship opportunity they’d secured. In their post, they explained in excruciating detail why their controversial decision...
by Bruce Turkel | Nov 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — It’s Too Easy to Say No It’s too easy to say no — The Power of Embracing Opportunities Back in the sixties, Jimmy Ellison and his brother installed coin laundry machines in the apartment buildings my father and grandfather built...
by Bruce Turkel | Mar 9, 2020 | Branding, Keynote speaking
The Coffee Shop: I stopped on the way to the airport and saw a friend of mine in a local coffee shop. I was heading over to say hello when he erupted in a huge wet sneeze. I walked away and didn’t shake his hand when I saw him over by the cash register when I was...
