Do You Think With Your Heart or Your Liver?

by Bruce Turkel | Nov 23, 2020 | All About Them, Branding Yourself, Bruce Turkel, Building Brand Value, Is That All There Is, Uncategorized

Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and...

Don’t Buy The Car. Buy The Seller.

by Bruce Turkel | Nov 18, 2020 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is

There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller.” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars...

I Am A Bonehead.

by Bruce Turkel | Oct 6, 2020 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Together with Turkel, Uncategorized

Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...

All Different Hobbies Are The Same.

by Bruce Turkel | Sep 28, 2020 | Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is

Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn’t open but they’re allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we watched the...

You Are Known By The Company You Keep.

by Bruce Turkel | Sep 21, 2020 | Advertising, Branding, Branding Yourself, Building Brand Value, Speaker, Turkel

I like it when I see a collection of political candidate signs clustered together on someone’s yard. Especially when the assortment includes a sign for their preferred presidential candidate. That’s because as much as I try to stay up-to-date with local and regional...