brand building - Bruce Turkel

brand building

Do You Think With Your Heart or Your Liver?

Do You Think With Your Heart or Your Liver?

Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and friend Roberto. Thinking about him on his ...

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Don’t Buy The Car. Buy The Seller.

Don’t Buy The Car. Buy The Seller.

There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller.” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars sight unseen over the Internet. Of course, back in the ...

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I Am A Bonehead.

I Am A Bonehead.

Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission price really low to fill the venue ...

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All Different Hobbies Are The Same.

All Different Hobbies Are The Same.

Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn’t open but they’re allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we watched the boats and the pelicans and enjoyed some ...

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You Are Known By The Company You Keep.

You Are Known By The Company You Keep.

I like it when I see a collection of political candidate signs clustered together on someone’s yard. Especially when the assortment includes a sign for their preferred presidential candidate. That’s because as much as I try to stay up-to-date with local and regional politics, I often don’t know about a specific commissioner, judge, or state ...

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If it’s Not Worth it to Them, it’s Not Worth it to You.

If it’s Not Worth it to Them, it’s Not Worth it to You.

My father was a general contractor on Miami Beach in the 1960s. As innovative as my dad was, the business was still a rather analog affair. Supplies were delivered on flatbeds, building materials were inventoried on a clipboard, boards were nailed together by hand, and job sites were cleaned up by laborers with shovels, push ...

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I Had No Idea What Was Going To Happen.

I Had No Idea What Was Going To Happen.

Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was “uncertainty.” After hearing different versions of the ...

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How Competent Are You Really?

How Competent Are You Really?

Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to overestimate their knowledge or ability. Simply put, it explains ...

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Reality and Madness. Sadness or Euphoria.

Reality and Madness. Sadness or Euphoria.

I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My favorite Billy Joel song? Summer Highland Falls, from his Turnstiles album ...

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How You Can Write A Book.

How You Can Write A Book.

You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something like this: Potential author: “Hey Bruce… you’ve published a bunch ...

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The Psychologist’s Fallacy and Your Business.

The Psychologist’s Fallacy and Your Business.

Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My memory of it was so strong that when I ...

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Don’t Bore Us. Get to the Chorus.

Don’t Bore Us. Get to the Chorus.

Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman.  Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions based on finances instead of aesthetics are legion. What’s more, Gordy insisted on ironclad creative ...

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The Serenity Prayer and The Coronavirus.

The Serenity Prayer and The Coronavirus.

The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs without attribution to the original author. According to Wikipedia, Niebuhr used it in a 1943 sermon in ...

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Surprises From The MasterMind

Surprises From The MasterMind

Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I thought. So I signed up for the three-day ...

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Fee or Free? Which Helps The Most?

Fee or Free? Which Helps The Most?

My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t that her services weren’t needed, but that prevention is the most difficult thing to sell. Why? ...

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What You Can Learn from Bobby Ingram

What You Can Learn from Bobby Ingram

Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was also my friend. Last week Bobby’s community got together and remembered him with a memorial service and celebration ...

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CC2CC – The Most Effective Way For You To Sell Yourself

CC2CC – The Most Effective Way For You To Sell Yourself

Minutes after I walk on stage as a keynote speaker presenting on brand building, I reach into my pocket and pull out a little harmonica. After a quick introduction, I play “Minuet in G” by Johann Sebastian Bach. Once I confirm that everybody recognizes the tune (despite my tortured rendition) I play another tune, this ...

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Putting the Service Worker in Customer Service

Putting the Service Worker in Customer Service

Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping, Operations, Administration, etc.), then the supervisors, and so on. At the base of the pyramid, both in ...

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The Donald Trump brand v. The Hillary Clinton brand

Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary Clinton and Donald Trump. As I see it, this election is an incredible opportunity for ...

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