by Bruce Turkel | Oct 1, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Why Experts Fail at Self Awareness I had just stepped off the stage after completing my opening keynote. After enjoying the applause and fishing the wireless mic wires out from under my shirt, I’m sitting in the audience listening...
by Bruce Turkel | Sep 24, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. How AI is Revolutionizing the World and Creating New Opportunities with BrucE AI Today is the first day of fall. And that means it’s pumpkin spice season. Foods you usually take for granted are now flavored with the aromatic blend...
by Bruce Turkel | Sep 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Why Major Brands Like Meta and KFC Change Their Names: The Risks, Rewards, and Strategies Behind Corporate Rebranding Introduction: The Rising Trend of Rebranding Another well-known company has decided that its name doesn’t...
by Bruce Turkel | Nov 14, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Do You Want What You Say You Want? A friend of mine (let’s call her Lauren) runs a successful design firm in a large West Coast city. Lauren’s wife, a renowned physician, is a few years older and retired last year after...
by Bruce Turkel | Nov 18, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Marketing & Advertising
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying...
