by Bruce Turkel | May 21, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
One Word Brands. The Key to Donald Trump's Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP's presumptive...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn't until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn't have been that way because for the last 30 years I've been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn't it, where a destination is more desirable because of its brand...
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I'm not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We've worked for Discovery Channel, HBO, Sony, Miami and other wonderful companies that...