by Bruce Turkel | Apr 4, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand strategies for fun and profit. Hospitals can learn a lot from restaurants. Even though it’s a silly stretch to point out that the words hospital and hospitality share the same linguistic root, the parallels remain strong. In any service business, especially ones...
by Bruce Turkel | Mar 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few months back I made a presentation on Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people furiously scribbling notes. When I finished a bunch of hands shot up. A nervous middle-aged man in a green and white...
by Bruce Turkel | Jan 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There are people who make a practice of not positioning themselves across from me at board meetings. That’s because I spend my time in those meetings drawing caricatures of everyone sitting around the conference table. Actually, I draw pictures of everyone except the...
by Bruce Turkel | Jun 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Remember the village idiot? He was the only one person who watched the naked emperor parade down the street and pointed out that the emperor wasn’t wearing clothes. Everyone else fumfered and mumbled and looked at their feet. Only the village idiot dared mouth what...
by Bruce Turkel | May 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of ‘black...
