by Bruce Turkel | Oct 28, 2008 | Uncategorized
In my presentation on Building Brand Value, I talk about the evolution of mobile phones. Cecelia Besu from The Keyes Company heard my spiel and sent me the link to this cool comprehensive video on the history of cell phones. See how many of them you owned! Thanks,...
by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
by Bruce Turkel | Oct 8, 2007 | Uncategorized
Here’s one ad from the campaign by THE REPUBLIK, Durham, for the Fayetteville Area Convention & Visitors Bureau. AdRants says: “The text describes the two occasions where Fayetteville failed to bring a warm welcome to America’s major men of war....
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
