by Bruce Turkel | Aug 24, 2010 | Uncategorized
Here’s a problem I have that drives me crazy. Maybe you have it too. Better yet, maybe you had it, solved it and can tell me what worked for you. What do you do when you’ve finished your to dos? That is, what do you do when all your phone messages are returned, your...
by Bruce Turkel | Jun 14, 2010 | Uncategorized
It’s been almost five weeks since the Deepwater Horizon disaster and barrels of oil continue to pour out of a broken pipe 5,000 feet below the ocean’s surface. “Green” BP is trying to stave off a PR disaster, red-faced politicians are playing to the cameras and people...
by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
