by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
by Bruce Turkel | May 27, 2009 | Uncategorized
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Apr 2, 2009 | Uncategorized
Thanks to Owen Frager for Organic’s six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for...
by Bruce Turkel | Mar 26, 2009 | Uncategorized
Stanley Turkel, MHS, ISHC.As a hotel industry historian, I was happy to come across a Wall Street Journal front page article dated December 12, 1972. ‘Economy Motels Lure Travelers With Prices as Low as $6 a Room.’What caught my attention was the opening...
