by Bruce Turkel | Feb 18, 2009 | Uncategorized
Last week I was interviewed on The Chris Wolf show — the segment is called “Miami’s Most Interesting People.” I don’t know if I do the title justice but I sure had fun. We talked about building brands, marketing MIami tourism and what to...
by Bruce Turkel | Feb 10, 2009 | Uncategorized
Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a...
by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
From Guest Blogger Jeff Zbar A good lesson in not getting too far out ahead of the masses. If there’s one thing those who are versed in any topic must always remember, it’s that those who follow us or come to us for advice are scattered along the learning...
