by Bruce Turkel | Mar 1, 2010 | Uncategorized
If the American population makes up the greatest marketplace in the world then the race for the office of president of the United States is the greatest consumer campaign in the world. BMW, “The Ultimate Driving Machine,” uses four words to promote their brand....
by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
I was meeting with a potential client today and all they wanted to hear about was what we could do for them in Social Media. After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the successful SM programs we’ve run, I...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
Seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products...
by Bruce Turkel | Dec 7, 2009 | Uncategorized
I usually try to write about branding and marketing related issues. Sometimes I’m able to tie those posts into chats about my morning runs at various hotels. Not this time. On Saturday I did my longest run to date and have come up with no business value at all....
