by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
From Guest Blogger Jeff Zbar A good lesson in not getting too far out ahead of the masses. If there’s one thing those who are versed in any topic must always remember, it’s that those who follow us or come to us for advice are scattered along the learning...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Oct 28, 2008 | Uncategorized
In my presentation on Building Brand Value, I talk about the evolution of mobile phones. Cecelia Besu from The Keyes Company heard my spiel and sent me the link to this cool comprehensive video on the history of cell phones. See how many of them you owned! Thanks,...
by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
