by Bruce Turkel | Mar 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Redefine Your Dreams Sometime in the early 2000’s, Dr. William Werther was chatting with my father. Bill was telling my dad that his greatest goal in life was to be a philanthropist. And even though Dr. Werther knew that he had helped scores of students throughout his...
by Bruce Turkel | Feb 27, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear Travis, Congratulations. You had the great idea to create a ride sharing app. And you put in the effort to make Uber incredibly successful. Thanks to your hard work, your company has reached a very...
by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
