by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Jan 17, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Facebook has more than one billion users on its roster. This makes Facebook one of the most important advertising opportunities available today. Thanks to the enormous profit potential, Facebook has gotten very good (and aggressive) about suggesting you boost your...
by Bruce Turkel | Jan 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Forgive and forget. I just read this post from my parenting guru, David Altshuler, and I thought it was meaningful and important enough to share with you. Next week we’ll get back to the subject of building brand value and making it All About Them, this week...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed companies, and the like...
by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Saying No To Business. My buddy Mike and I were driving back to the Albuquerque airport early on a frosty November morning. We had just enough time for a hot cup of coffee and a breakfast burrito before we took off for New Orleans. Before long we passed a sign for...
