I Thought Of It First. But They Already Had It.

Do you ever get a call on your smartphone that you can’t return right away? Let’s say you’re in a meeting and your Mom calls. Of course you want to take the call but it would be rude. And you don’t want to let your Mom wait and wonder why...

Everyone Wants To Be A Rock Star

Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps...

The Deadbeat Brand

Have you ever been witness to the Pocket Pat?  When it’s done well, it’s a thing of beauty, lemme tell you. I was invited to lunch by a guy I’ll call Lloyd. He’s a successful local businessman and pretty wired into the goings-on in South...

The Tools Change. The Rules Don’t.

Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...

Does Pretty Matter?

In his best seller Blink, Malcolm Gladwell writes about the veracity of the decisions we make quickly, arguing that millions of years of evolution have given us the perceptive skills we need to make instant choices, often without all the facts. One of his examples is...
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