Brian Walter - Bruce Turkel

Brian Walter

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000 refugees over five years across 75 countries. Uber CEO Travis Kalanick rolled onto the brand battlefield stating Trump’s order would, “affect ...

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