by Bruce Turkel | Feb 22, 2021 | Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing, Personal Branding
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled up by...
by Bruce Turkel | Feb 2, 2021 | Is That All There Is, Personal Branding, Uncategorized
Dorie Clark is my idol. Dorie is who I want to be when I grow up. There. I said it. Now you know the truth. Want to see who I’ll be twenty years from now? Just check out Dorie today. No no no, don’t bother your head with pesky little discrepancies such as...
by Bruce Turkel | Nov 18, 2020 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller.” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars...
by Bruce Turkel | Nov 10, 2020 | All About Them, Branding Yourself, Bruce Turkel, Is That All There Is, Uncategorized
People used to sit on the porch or in the parlor and play musical instruments. Today we just hit the “play” button on Apple Music or Spotify and listen to anything we want. People used to grow seasonally-appropriate fruits and vegetables in window boxes and backyard...
by Bruce Turkel | Oct 6, 2020 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Together with Turkel, Uncategorized
Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...
