Building Brand Value | Bruce Turkel

Building Brand Value

Ice Bucket Challenge Lesson for You.

Ice Bucket Challenge Lesson for You.

The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to the ALS Association. The Ice Bucket Challenge is working spectacularly well. The explanation on ...

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Is Self Publishing The Ultimate Self Promotion?

Is Self Publishing The Ultimate Self Promotion?

What goes next in the following sequence? Skywriting, Calendar, Pen, T-Shirt, Super Bowl, Side Of A Barn, ____________ . Give up? Don’t be too hard on yourself; even that smart kid in high school (you know the one I’m talking about) doesn’t know the answer. Let’s review our fundamental understanding of advertising and branding and ...

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Customers Don’t Know What They Want.

Customers Don’t Know What They Want.

When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar bills the neighborhood housewives slipped us for wheeling ...

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