by Bruce Turkel | May 25, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For...
by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with...
by Bruce Turkel | Mar 23, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
If you went to business school I’ll bet you remember taking courses in various subjects — finance, marketing, accounting, HR. I assume that those subjects were broken down like that for a number of reasons: 1. It made it easier for instructors to organize...
by Bruce Turkel | Mar 1, 2021 | Branding, Building Brand Value, Is That All There Is?, Leadership
Bob Dylan’s career has spanned more than 60 years. From 1962’s eponymous album, Bob Dylan to 2020’s Best of the Bootleg Series, Wikipedia says Dylan has released 39 studio albums, 95 singles, 26 notable extended plays, 52 music videos, 12 live...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
