by Bruce Turkel | Aug 23, 2022 | Bruce Turkel, Keynote speaking
Click HERE to watch video. Customer Satisfaction Versus Customer Loyalty. Have you ever stopped and thought about the value of customer satisfaction versus customer loyalty? First, an admission… Just because I work hard to create something and just because I’m happy...
by Bruce Turkel | Sep 8, 2021 | All About Them, Branding, Is That All There Is?
Click HERE if you’d rather watch the video. According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether....
by marketing.bruceturkel | Oct 9, 2019 | Branding, Building Brand Value
When I was a kid, there was a head shop in our neighborhood called The Great Train Robbery. Perched in their window was a black light poster that featured two seedy-looking vultures lurking on the limb of a dead tree. One says to the other, “Patience, my ass. I’m...
by marketing.bruceturkel | May 8, 2019 | Branding, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that all...
by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
