by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Jan 30, 2007 | Uncategorized
From good friend and excellent speaker Joe Calloway’s new book: From Chapter 4: The Commodity Trap: About ten miles south of Louisville, Kentucky on Interstate 65, there is what I consider to be the greatest billboard in the world. It’s a billboard that is...
