by Bruce Turkel | Mar 9, 2021 | Branding, Building Brand Value, Is That All There Is?, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary...
by Bruce Turkel | Mar 1, 2021 | Branding, Building Brand Value, Is That All There Is?, Leadership
Bob Dylan’s career has spanned more than 60 years. From 1962’s eponymous album, Bob Dylan to 2020’s Best of the Bootleg Series, Wikipedia says Dylan has released 39 studio albums, 95 singles, 26 notable extended plays, 52 music videos, 12 live albums, 15 volumes of...
by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You can’t turn a...
by Bruce Turkel | Feb 15, 2007 | Branding, Marketing & Advertising
6. All Five Senses. Human beings are hard-wired to respond to visual and verbal stimuli. But human beings are also armed with three other senses (taste, touch, and smell) that can all be called upon to evoke an emotional response. Perhaps a certain color or phrase...
