by Bruce Turkel | Mar 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
On simplicity: Many years ago I was in an office with a tattooed art director who dressed in Hell’s Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance he was fiercely soft spoken about his work. One day, dressed in his...
by Bruce Turkel | Mar 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
925<247365 2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ.” (For those few of you who don’t read Greek, Socrates’ statement translates to something like, “The unexamined life is not worth living.”) Thanks to the computer’s limitless ability...
by Bruce Turkel | Feb 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States...
by Bruce Turkel | Oct 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The two guys sitting next to me on the plane disrupted my peace and quiet by chattering away like old friends. I couldn’t open up my laptop until we “reached a comfortable cruising altitude of 10,000 feet” so I was stuck listening to them even though I really didn’t...
by Bruce Turkel | Sep 24, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Those of us who use the Internet to send marketing materials run the risk of sending unwanted emails – SPAM – to our distribution list. Sometimes it’s inadvertent – people sign up for all sorts of things they later decide they don’t want and often people sign up their...
