The Instant On Generation

I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get my cassette...

The Art of Story Selling

Many people who make speeches and presentations think speaking is about communicating facts. Because they’ve read books on public speaking or have listened to the old three-step plan for making a presentation, “Tell them what you’re going to tell them, tell them, tell...

Not Just Mad Men

The Miami International University of Art and Design presented a panel discussion on the Golden Age of Advertising as part of a exhibit loaned from the Hartman Center for Sales at Duke University Libraries, Not Just Mad Men. The panel  featured Barry Zaid formerly of...

There’s Nowhere to Hide

Barry Lowenthal has been thinking about Foursquare and it’s worth hearing what he has to say: Lately I’ve been a keen participant on Foursquare, a mobile GPS-enabled social network that launched last year at SXSW. I was late to the game and downloaded the mobile...

The Beginning (Or The End) For Ad Agencies?

This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on...
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