by Bruce Turkel | Dec 30, 2014 | Uncategorized
At the end of every year television and the Internet are inundated with top ten lists – the best top ten lists of this, the worst top ten lists of that – and 2014 is no different.Taking a page out of this time-honored tradition of top ten lists, I thought I’d...
by Bruce Turkel | Nov 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Competency Is Table Stakes.Many people complain about the various forces keeping them from success. But it’s becoming more and more clear that the things that hold us back from success are not external factors but our own fears, insecurities, and concerns. As...
by Bruce Turkel | Nov 17, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you...
by Bruce Turkel | Jan 1, 2013 | Branding, Building Brand Value
Seven or eight years ago I found myself running into the same predicament over and over again. Our advertising agency would present our branding and marketing concepts to our clients and they would want objective assurances that our ideas would work. Although we were...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is...
