by Bruce Turkel | Oct 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. What Time Is It Really? Today you and I carry around a magical gizmo crafted from silicon and glass that does almost everything we can imagine. Besides serving as a telephone, our cellular devices work as flashlights, typewriters, credit...
by Bruce Turkel | Aug 15, 2022 | Bruce Turkel, Leadership, Marketing & Advertising
Click HERE to watch video. How to Make Everything Better. Want to know how to make everything better? Remember these five simple words: The Gallery Makes the Art. In 1942 Pablo Picasso attached an old bicycle seat to a set of rusty handlebars. The assembly was...
by Bruce Turkel | May 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. The Trouble with Our Misconceptions. When I was a kid, we had no misconceptions about what we should be doing. We spent almost every day in or near the water. We’d go to the beach to surf or skim board, fish off the bridges that...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Jan 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently...