by marketing.bruceturkel | Jul 31, 2019 | Building Brand Value
It’s not the most attractive image, I know. But I got up from the table with something stuck between my teeth. I walked through the dining room to the front counter looking for the little cup filled with toothpicks. After circling the front desk and reception area a...
by marketing.bruceturkel | Feb 27, 2019 | Building Brand Value
Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping,...
by marketing.bruceturkel | Jan 30, 2019 | Branding, Building Brand Value
I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
by Bruce Turkel | Aug 1, 2018 | All About Them
It’s not the most attractive image, I know. But I got up from the table with something stuck in my teeth. I walked through the dining room to the front counter, looking for the little cup filled with toothpicks. I circled the front desk and reception area a few times...
