by Bruce Turkel | Jan 3, 2011 | Uncategorized
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
by Bruce Turkel | Sep 21, 2010 | Uncategorized
When his gloved hands were too far down my throat for me to answer, the dentist told me I needed a gum graft. “But I don’t do that,” he added, “You need to see a periodontist.” I nodded. And after I took care of my co-pay, I got the referral, made the appointment and...
by Bruce Turkel | Aug 31, 2010 | Uncategorized
A few weeks ago I posted a story on customer service (Heart Surgery, Thomas Edison, and Customer Service. Click here to read the story). Specifically I wrote about how despite a very successful medical procedure, shoddy treatment created such a poor impression. Lots...
by Bruce Turkel | Aug 17, 2010 | Uncategorized
My son had a heart procedure a few weeks ago (he’s doing just fine now, thank you). Because my wife had worked as a CCU nurse, she researched Danny’s condition and potential practitioners. Together with our cardiologist, they chose Dr. Interian, the doctor who...
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
