by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Oct 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Click HERE to watch video. Actions Have Consequences. The coincidence was terrific. My daughter Aliana’s senior project critique was scheduled on Friday, and I had a free day in Western Massachusetts on that same day between speaking gigs in Boston and Albany. I asked...
by Bruce Turkel | Oct 4, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Click HERE to watch video. How to Overcome Sales Objections. I recently started reaching out to fill my upcoming Strategic RoundTable, CEOnly. As you might imagine, I’m hearing lots of reasons why people WANT to participate but just aren’t ready to do it NOW. You...
by Bruce Turkel | Jul 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Recently CNN International called and invited me to be on-air to discuss subscription services and the increasingly tough economic environment that’s starting to hit consumers, causing purchasing decisions to shift. They said they were keen...
