Money, Marketing, Politics, and Oil

I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...

There’s Nowhere to Hide

Barry Lowenthal has been thinking about Foursquare and it’s worth hearing what he has to say: Lately I’ve been a keen participant on Foursquare, a mobile GPS-enabled social network that launched last year at SXSW. I was late to the game and downloaded the mobile...

How to damage your brand – the Toyota way

Toyota did irreparable harm to their brand because they violated the pact they made with their consumer based on their core competency – durability. If Hyundai’s and Kia’s are cheaper, we don’t mind. If your Toyota is passed by a BMW or a Mazda, that’s...

Living a Life of Purpose; The Richly Working

Steve Spalding suggests that 80% of People Quietly Despise Their Lives. Are you among them? Via: https://howtosplitanatom.com/news/80-of-people-quietly-despise-their-lives/ This isn’t a statistic tic, it’s a casual observation based on talking to way more people about...

The Beginning (Or The End) For Ad Agencies?

This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on...
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