by Bruce Turkel | Mar 28, 2011 | Uncategorized
We’ve all heard the lies:“The Mercedes is paid for.” “I’ll call you in the morning.” “I’m from the IRS and I’m here to help.” “You may already be a winner.” But lately, thanks to the brave new world of online marketing, I’ve heard five new ones that are worth...
by Bruce Turkel | Mar 20, 2011 | Uncategorized
I’ve been lucky enough to meet lots of you at the different conferences and presentations I speak at every year. Because I spend so much time travelling to and from the speeches, I spend an inordinate amount of time on airplanes. Because I don’t like to waste time on...
by Bruce Turkel | Feb 22, 2011 | Uncategorized
If you visit the Smithsonian Institute, one of the exhibits you might see is a lunch counter that’s been carefully relocated from a Woolworth’s store in Greensboro, North Carolina to Washington D.C. History says that the counter was the site of the first...
by Bruce Turkel | Feb 15, 2011 | Uncategorized
When my wife was a little girl, her mother passed away and she went to live with her abuela (grandmother in Spanish). Nearly 30 years later, Gloria got to return the favor when Abuela could no longer live independently and came to live in our house. While Abuela was...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
