by Bruce Turkel | Jan 10, 2011 | Uncategorized
Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1 The Future Started Yesterday – Online...
by Bruce Turkel | Jan 3, 2011 | Uncategorized
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
by Bruce Turkel | Dec 15, 2010 | Uncategorized
Thanks to my friend Phil Bakes and his impressive list of good friends I got to spend a wonderful evening at the Strategic Forum annual awards dinner honoring Supreme Court Justice Stephen Breyer. It was a big thrill to meet Justice Breyer and to have the rare...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is passed...
