by Bruce Turkel | Jun 26, 2007 | Uncategorized
Silver at the Cannes Lions 2007 for outdoor. Ads for the World Wildlife Fund Spain (WWF/Adena). Advertising Agency: Contrapunto, Madrid, Spain Executive Creative Director: Antonio Montero Creative Directors: Jaime Chavarri, Ivan de Dios Copywriter: Jaime Chavarri Art...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
