by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Jan 13, 2013 | Branding, Keynote speaking
Last week I exhausted my brain, my legs, and my wallet wandering through the Consumer Electronics Show (CES) in Las Vegas. CES is where companies from around the world gather to show each other their latest and greatest inventions and innovations. Vegas is where they...
by Bruce Turkel | Apr 4, 2012 | Uncategorized
Creative designer David Kustin was sitting comfortably behind a steaming cup of coffee at our conference table. He was starting to tell me about his background and how he got into the branding business. “I’m a South Florida native,” he said. (I’m a South Florida...
by Bruce Turkel | Mar 30, 2007 | Branding, Bruce Turkel, Marketing & Advertising
Have you seen Australia’s new tourism campaign — So Where The Bloody Hell Are You? If you live in Dubai, Singapore or Canada you probably won’t. That’s because those countries censored the ad for three different reasons. Canada doesn’t...
