by Bruce Turkel | Dec 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The power of WE.Painter to the people Bob Ross died in 1995 but his legacy and his business is bigger than ever. “The majority of people who watch Bob have no interest in painting,” the woman who...
by Bruce Turkel | Sep 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are that...
by Bruce Turkel | Sep 9, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Thanks to Mayor Bloomberg, there’s a lovely little park in front of the Macy’s New York flagship store on 34th street between Broadway and 7th Avenue. I lucked upon a garden table and chair shaded from the sun by a big patio umbrella and cooled by the wind rushing...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
