by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Jun 30, 2009 | Uncategorized
This bus stop ad, recently erected in Hamburg, Germany, changes whether or not someone’s looking at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out. It uses this to get across an anti-domestic abuse...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | May 5, 2007 | Branding
VIA CNN Artist Christian Nold outfits volunteers with global positioning system devices and the sensors used in lie detector tests. Then, he sends his subjects out to wander their neighborhoods. When they return, Nold asks them to recount what they saw and felt when...
