Unmashing a Mashup

According to web technologist Cameron Adams, a mashup is “a song created by blending two or more other songs.” In analog terms, a mashup is a musical collage made up of bits and pieces of other songs, sound effects, and audio files. But while you can look at a collage...

Is Anyone Reading All This Stuff?

Lots of articles on social media talk about how critical a blog is to a business’ online strategy. The old edict of “publish or perish” has been embraced and updated to include tweets, Facebook and LinkedIn updates and an increasingly ubiquitous barrage of blog...

The Beginning (Or The End) For Ad Agencies?

This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on...

Brands bruised in battered economy

World’s 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The Associated Press/September 18, 2009 Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and...
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