by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my way And...
by Bruce Turkel | Mar 29, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How to create a brand.My buddy’s daughter is a talented graphic designer. To fulfill her life’s dream she took a job with a very famous movie studio with the promise that she’d get to design posters and campaigns. The people who hired her insisted they brought her on...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI’m sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I’m in a brand new American Airlines 777-300 in business class seat 13D. I’ve got in-air Internet access, a bottomless...
by Bruce Turkel | Mar 7, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Turning liabilities into assets. I’ve talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from the...
