The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands.There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages,...

The Power of the Brand

I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room and each...

The Three Goals for a Successful Blog Post

The other day Patrick sent an email suggesting that I link my blog email titles to my actual blog at https://www.turkeltalks.com . That way, readers could add the posts they’re interested in to their InstaPaper accounts and read them at their leisure. Post my blog to...

How To Make Money From Blogging.

It was in middle school literature classes that literary tools such as onomatopoeia, sarcasm, and symbolism, were first introduced. I had already learned about onomatopoeia from Mad magazine where the sound effects balloon blasting out of a shotgun in a saloon read,...

How To Become A Celebrity

What does Kim Kardashian have that you and I ain’t got? Before you hit me with a snide, “go look in the mirror, Brucie boy,” I’ll sweeten the pot. What’s Donny Deutsch got? How about Thomas Friedman? Piers Morgan? Paris Hilton? What do they have that we don’t? Are...
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