by Bruce Turkel | Aug 24, 2011 | Uncategorized
How do you feel about typos? I hate ‘em. The few times I’ve discovered mistakes in my blog posts (or worse, when you’ve discovered a typo and called me on it) I die the death by a thousand cuts. Humiliating and eternally painful, typos are the shorthand indications of...
by Bruce Turkel | Jul 26, 2011 | Uncategorized
For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...
by Bruce Turkel | May 16, 2011 | Uncategorized
Every third Friday I drive up to Fort Lauderdale at seven a.m. to attend the monthly meeting of The Strategic Forum (TSF). The Forum is an organization of about 35 business owners and CEOs that get together to share ideas, help each other network, and listen to an...
by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | Apr 19, 2011 | Uncategorized
Last Thursday I gave the worst presentation of my life. I wish I were exaggerating for the sake of this blog, but I’m not. I was truly awful. I was showing work I’m proud of and talking about new concepts we’re excited about but I wasn’t scoring any points with the...
