by Bruce Turkel | Dec 10, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Work-Life Balance is Hogwash: Why Priorities Matter More Than Balance. The Perception of Work-Life Balance: A Personal Story When my son was little, my wife got a call from his teacher. The teacher felt very concerned and wanted to schedule a...
by Bruce Turkel | Dec 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Jaguar‘s Bold Rebrand: Navigating Controversy and Reinvention Jaguar released a new advertising campaign and logo last week, sparking the Jaguar rebrand controversy. The Jaguar rebrand controversy has generated significant buzz,...
by Bruce Turkel | Nov 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — The Bold Jaguar Rebrand: Embracing ‘Exuberant Modernism’ and an Electric Future Introduction to Jaguar Rebranding Effort The ‘JaGUar’ Logo: A Shift in Identity Jaguar, the storied British automaker, has embarked on a bold...
by Bruce Turkel | Nov 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch —The Worst Kind of Hypocrite The Worst Kind of Hypocrite A childhood friend recently posted a lengthy explanation of a new sponsorship opportunity they’d secured. In their post, they explained in excruciating detail why their controversial...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
