by Bruce Turkel | Sep 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Wrong Way to use Social Media in a Crisis From The New York Times, 09/13/17: “HOLLYWOOD, Fla. — The first patient was rushed into the emergency room of Memorial Regional Hospital around 3 a.m. on Wednesday, escaping a nursing home that had lost air-conditioning in...
by Bruce Turkel | Sep 13, 2017 | Uncategorized
The computer I’m writing this blog post on is powered by a generator. That’s because I’m writing this post hours after Hurricane Irma cut its cruel swath through Florida and the Caribbean. First a quick update: we are fine, thanks. Our house is a bunker and held up to...
by Bruce Turkel | May 2, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Lolly Daskal and The Leadership Gap Every day someone recommends a book I should read, a movie I should watch, a podcast I should hear. Boy, does it stress me out to have to add to my list of Must-Dos. Who has time to digest all this information? And if I do get...
by Bruce Turkel | Apr 18, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
An Open Letter to United Airlines CEO Oscar Munoz Dear Mr. Munoz. You and United Airlines have had a hard couple of weeks. For the benefit of the uninformed, let’s recap just a little, shall we? First one of your United Airlines’ employees chose to have a passenger...
by Bruce Turkel | Sep 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are that...
