by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies...
by Bruce Turkel | Feb 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. How do you feel about typos? I hate ‘em. The few times I’ve discovered mistakes in my blog posts (or worse, when you’ve discovered typos and called me on them) I die the death by a thousand cuts. Humiliating and eternally...
by Bruce Turkel | Aug 17, 2021 | Is That All There Is?, Leadership
The afternoon of June 27, 2018 marked the start of a new adventure for me. That’s when I first sat down at a blank screen and started writing the book that would ultimately change my life. I had had lunch with an old friend that morning. Our conversation...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean:...
by Bruce Turkel | Dec 8, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not...
