by Bruce Turkel | Oct 9, 2009 | Uncategorized
Rohit Bhargava of Ogilvy and author The Influential Marketing Blog, made me think twice today. He asked: “If we were to ask you to describe your competition, you’d probably talk about companies that do exactly what you do. The owner of an Indian restaurant will...
by Bruce Turkel | Dec 22, 2008 | Uncategorized
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
by Bruce Turkel | Oct 21, 2008 | Uncategorized
A gathering of over 700 marketers and advertising sorts down in Orlando for an ANA conference have voted Barack Obama as Ad Age’s Marketer of the Year. Obama beat out Apple, Zappos and, yes, John McCain. Complete story here.
by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
