The Branding Transformation of Glen Beck

A year or so back, I was on the road somewhere and flipping through the channels on the TV in my hotel room when I came across a new FOX show featuring Glen Beck. I watched for a few minutes and while I didn’t agree with what Beck had to say, I thought he was...

It’s time to learn about Twitter

Maybe you’ve noticed the cryptic messages just to the left of this column. And maybe you’ve wondered what they are. Let me tell you — they are my Twitter posts. Every year on the Internet, something breaks out in a huge way. And those that ride it...

Twittering, Jiwaiing, Taotaoing

“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why?...

Miami’s Most Interesting People

Last week I was interviewed on The Chris Wolf show — the segment is called “Miami’s Most Interesting People.” I don’t know if I do the title justice but I sure had fun. We talked about building brands, marketing MIami tourism and what to...
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