by Bruce Turkel | Feb 10, 2009 | Uncategorized
Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a...
by Bruce Turkel | Feb 4, 2009 | Uncategorized
A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Dec 22, 2008 | Uncategorized
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
