by Bruce Turkel | Dec 18, 2007 | Uncategorized
My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and...
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | May 2, 2007 | Branding
We spend our lives marketing the travel industry and destinations and yet it was my client, Bill Talbert, the president of the Greater Miami Convention and Visitors Bureau who showed me this genius bit of architecture that was hidden in plain view. Why EVERY hotel...
by Bruce Turkel | Apr 29, 2007 | Branding
Some of the most memorable and effective advertising happens when the creators use the medium itself to transmit their message. These international examples, collected on the web, show us that creativity can transform shopping bags, billboards, bus doors and even...
