by Bruce Turkel | Sep 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Was Jimmy Buffett’s Death Coincidental or Ironic? I ask because coincidence and irony are words people often mix up. Simply put, coincidence means the act or condition of coinciding. On the other hand, irony means using words to express...
by Bruce Turkel | Sep 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. My Favorite Jimmy Buffett Story. If you grew up in South Florida when I did, Jimmy Buffett was simply a part of your life. My dad was a big folk music fan and had two of Buffett’s albums, A White Sport Coat and a Pink Crustacean and Living...
by Bruce Turkel | Aug 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Do You Want? It was a good ten or twelve years ago, and I was late for a meeting. I was rushing through Coconut Grove from my office to meet with my client on the other end of town. It was a typical, beautifully warm Miami day, and I...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Jun 11, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Where do you get mangoes? And what does that have to do with marketing management? There’s a common saying in Miami: “People who buy mangoes in the grocery store have no friends.” If you’re not from here, that might not make any sense. But...
