by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How...
by Bruce Turkel | Mar 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How you do anything means everything. Most business books could be simply described as thick bumper stickers. Why? Because despite their pages and pages of examples and illustrations, many of them can be reduced to one single thought. And that thought can be the...
by Bruce Turkel | Apr 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His...
by Bruce Turkel | Jun 30, 2010 | Uncategorized
My to do list is about as long as my arm – people to call, people to call back, clients’ jobs to work on, appointments to schedule, blog posts to write, tweets to post, emails to return and books to read. Hey, I’m reading just as fast as I can but the...